When you look at the webpage, the first thing you see is a pop up for Tom’s free report on supplement scams in the diet industry. This is an indication of how things will develop. He makes every possible effort to stand out from the crowd and let the reader know that:

• He used the method on himself and others who can support the results.
• The system is sustainable. He has been using it for around 14 years.
• It is a “clean” and healthy method for burning fat while keeping lean muscle (no chemicals of any type).

The program claims:

• You will lose fat permanently.
• You will not damage your metabolism.
• The program uses no drugs or supplements to achieve results.
• You can choose the body you want.
• The program has an 8 week money back 100% guarantee.

The body builder’s method of fat loss targets lean and muscular bodies, and focuses on an active metabolism.

When you sign up for Burn the Fat, you get: (All materials are digitally downloaded.)

• Burn the Fat, Feed the Muscle a 337 page downloadable eBook.

At this time, you also get 5 bonus report products:

• Foods That Burn Fat
• Foods That Turn To Fat
• The A food B food lecture: How to get good grades on your food choices
• FREE Updates to the Burn the Fat, Feed the Muscle e-book
• How To Measure Your Body Fat in The Privacy of Your Own Home!

In addition, the Deluxe Upgrade Package includes:

• Everything above and,
• The Fat Burn Files: 10 Revealing Interviews With A “Renegade” Fitness Guru: A series of 10 interviews on fat loss and training--also included are 2 bonus interviews. The interviews come with transcripts which over 200 pages of additional information.
  

There is also an option, after purchasing the upgrade, to join the Burn the Fat Inner Circle club for a $1 trial.

The product is huge: 337 pages and 17 chapters. This is not a quick little manual you can run through in ten minutes. The information is very detailed, and it does take time to go over it. Be careful if you skip ahead, you might miss out on information vital to your success.
 
The program has built in customization. Tom believes that exercise and food affect everyone differently. It allows the user to tweak parts of it based on their own results until you nearly have a health/fitness/weight loss program unique to you. However, this is not an easy process and entails doing some math and using equations.

Some chapters:

Chapter 1: Goal setting: How to set powerful, compelling goals that will propel you forward and charge you up with unstoppable motivation.
Chapter 2: Why 95% of all conventional diets fail – And the 8 most powerful strategies to permanently lose fat without diets or deprivation.
Chapter 3: Body Composition: How to determine your fat to muscle ratio.
Chapter 4: Charting your progress: How to use performance feedback to get from where you are to where you want to be.
Chapter 5: Metabolic individuality and your body type: doing your best with what you’ve got.
Chapter 6: The law of calorie balance and the mathematics of losing body fat.
Chapter 7: Secrets of meal frequency and timing. How to turbo charge your metabolism and turn your body into a fat-burning machine.

Tom developed the system over 14 years of study and trial and error. He was the first case study, and he put his results to the test in bodybuilding competitions. There are at least 50 testimonials on the page as social proof. So, yes, it does work.

Is it easy to implement? Well, it is not a magic pill. It is for people who can dedicate the time to make it work.

Is it only for bodybuilders? No, that is why there is a full chapter on goal setting.

The program is sustainable from the health side, and it is adaptable to any personal needs. The challenge is the one that is at the core of any good weight lose system: it is a lifestyle change.

Tom Venuto has a membership social community for support groups for a yearly fee. For those interested in a real lifestyle change, it might be a good addition. There you can find: practical information (recipes, etc), a support system, and news with research articles.

The numbers and the products listed here are accurate at the time of writing. Of course, prices and bonuses change. The websites grow and change too.