When you first look at their website, it turns on some red flags because it makes some bold claims:

• No Low Carb.
• No Low Fat.
• No Low Calories.
• Lose 9 pounds EVERY 11 days.

And, it doesn’t actually tell you what it is about. Clicking on the given link to begin, you are taken through a series of steps. Each provides more information, and things start to look better.
They base the plan on a series of concepts, easy to agree with:

• It is food what makes you thin or fat; so in your food intake, you will find the solution.
• The eating patterns you use will tell your body to burn or store fat.
• A diet deprived in any type of food is not sustainable; so you will “recover” the “lost” weight, instead of “getting rid of” the “weight excess” and keep it out when you do a depriving diet.

Then, they introduce their solution: a calorie shifting system. The idea is as follows: calorie shifting confuses the hormonal system, and your body is not able to predict a pattern. That unpredictability tricks the body into entering a fat burning regime instead of fat saving regime. 

When you sign up for the Diet Package 1, you get:

• Online Diet Generator
• The Diet Handbook

The online diet generator will give you a meal plan for 11 days based on your preferences, there is a vegetarian and a non vegetarian version.
The meals are simple and easy to transport. There are no quantity limits, so there is no way to be deprived, except for the fruit and veggies day, where you can feel that something is missing.
 The handbook is common sense in a good way. And, it is where the main power of this method lies for the long term. It introduces habit changes that are at the core of good eating habits.
Following the diet long enough to adopt the handbook habits can turn someone weight challenged into a naturally slim person.

Of course it all depends on the initial weight and history, but in general terms, you can expect to lose the first set of 9 pounds in around 11 days. From there, it might slow down.

The diet seems to be a bit overcharged on the proteins side and low in carbs. So, it is not a life style eating plan you can carry on for life. The elements in the handbook are sustainable, and where the main power of this plan lies for the long run.
After leaving the diet, you will have to stick with the handbook and introduce carbs wisely, or you might go back to old habits and regain the weight.
The numbers and the products listed here are accurate at the time of writing. Of course, prices and bonuses change. The websites grow and change too.